For true fashionistas, there's no such thing as too much of their favorite brand. And if that brand is Gucci, their version of Mecca recently opened in New York's Trump Tower, on Fifth Avenue.
It's a 46,000-square-foot space filled with everything Gucci from eyewear to ready-to-wear fronted by a glass curtain wall conjured by Manhattan-based designer James Carpenter. Interiors are the work of Gucci's creative director, Frida Giannini, and signal a dramatic departure from the dark, shrouded-in-mystery look of the Tom Ford era. Now it's all about transparency: people inside can look out and vice versa, which has the effect of creating retail theater for passersby.
The stage here is decorated in quietly luxurious materials dark rosewood and marble, warm polished gold, smoked mirrors and glass. Each floor caters to a different audience, and shoppers ascend the free-floating staircase from the accessories section on the street level to the men's and then women's departments upstairs. 725 Fifth Avenue; 212-826-2600; gucci.com.













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